Merit font is an ideal choice for any typography project that demands an authoritative look but also requires a bit of friendly warmth. Merit is a heavy slab serif font, which provides an industrial hardware-like look while still managing to project an inviting friendliness. It features both Regular and Italic options, and is equipped with a complete set of glyphs.
This font's boldness and versatility make it an ideal choice for various creative typography projects, such as eye-catching headlines and posters, branding, banners and signage, and more. It's also perfect for logos and other branding materials, as its strength and friendliness make it both unique and memorable.
Merit is a great way to add a modern edge to any typography project. Its boldness and strength make it stand out, while its friendliness ensures that it can be used for a variety of different applications. From posters and logos to banners and signage, Merit is a truly dynamic font with a unique look.
I designed Merit as part of a student project to redesign the Home Depot's brand identity (you can see this on my website, wmscottsimpsonjr.com). As such, I was trying to create a heavy slab serif that conveyed a friendliness while exhibiting a hardware kind of look.
It's free for personal or commercial work, but I always appreciate donations.
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