The Gandhi Bookstore chain is a prominent name in Mexico's book industry, known for its focus on legibility in communication. Created under the guidance of Ogilvi Mexico and the Kimura & Varela Studio, the bookstore's typeface family offers a quality option for anyone in need of writing documents, creating presentations, or working on their thesis. This project was part of a national market strategy that aimed to make the fonts accessible to all.
Comprising a Serif and Sans version, each with four fonts, the typo family stands out for its larger appearance, which enhances readability and aligns with the brand's 'Read more' slogan. In 2012, the Gandhi Serif was chosen to be part of the main sample of Latin Types, an event that showcases the best typography works from the Latin American region. Gandhi Bookstore's typeface family is a valuable addition to the book industry and has earned recognition for its exceptional quality.
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